The 8 Practical Blogging Trends You Really Need to Follow in 2020
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads that those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable articles with their friends, and discuss the trending topics. Many brands have become market leaders because they’ve managed to establish their blogs as industry-leading knowledge sources. HubSpot and Moz are great examples of this, as the companies’ blogs have become a place where marketers go to check on the latest trends or research a particular topic. Blogging has become such an essential part of every marketing strategy . Did you know that websites with a blog tend to have 434% more indexed pages? Another helpful data is that blogs have been rated as the 5th most trustworthy source for gathering online information . A survey by OrbitMedia researched the biggest ch