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  This blog post was originally published on January 9, 2018, and has been updated to reflect current statistics, trends, and information for 2020. At  Verblio , we’re fortunate enough to help thousands of businesses and the agencies that serve them create content of all types to power their content marketing, SEO, and inbound marketing. And because of that, we have a unique opportunity as content marketing enthusiasts and nerds to view a large data set about what content marketing and blogging trends in 2020 are taking center stage. To be good at what we do, we work hard to read everything we can get our hands on any blogging trend. And we’ve uncovered nine that you need to know about. Here’s what we’re going to cover. Click a link to jump ahead, or keep scrolling to read them all! Blogging Trend #1: Word Count Is Still Going Up Blogging Trend #2: Be Useful To The Reader Blogging Trend #3: Optimization After Writing Matters Blogging Trend #4: Promote Your Damn Content! Blogging Trend

  When looking at blogging trends for upcoming years, it’s more about seeing what things will continue to be important rather than adopting completely new things. Blogging trends are more about knowing what works and improving upon those things. In this article, we’ll look at the most important blogging trends you should know about in 2020. You might already be doing some of these while some others you might not have started with yet. We’ll not only put these trends on your radar, but we’ll give you direction on how to get started with each one. Let’s get to it! 1. Follow a Content Marketing Plan With Topic Clusters Blogging might only be one of the branches of a marketing plan, but it sure is an important one.  Creating blog posts  without a set plan isn’t going to cut it anymore, especially if you want to be successful at it. With a content marketing plan, your blog can have goals, an order, and a system. When you create blog posts according to a plan with topic clusters, not only yo